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Introduction
The relationship between hand and eye in the design of letterforms
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Design Concept
Identity, Lettering & Type design
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From Logotype to Prototype
What is the difference between lettering and type?
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Defining D.N.A.
Building a system out of a context-specific starting point
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From Upper to Lower
Relative rhythms
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Spacing
Balancing the black and white
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Family Planning
Defining a design space
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Proofing & Testing
Tools, Contexts, Tricks
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Polishing & Proofing
Kerning, Hinting and all that jazz